{"id":3135,"date":"2008-02-13T12:28:32","date_gmt":"2008-02-13T10:28:32","guid":{"rendered":"http:\/\/www.altso.org.tr\/genel\/perakendeciligin-gelecegi-panelde-ele-alindi\/"},"modified":"2008-02-13T12:28:32","modified_gmt":"2008-02-13T10:28:32","slug":"perakendeciligin-gelecegi-panelde-ele-alindi","status":"publish","type":"post","link":"https:\/\/www.altso.org.tr\/en\/genel\/perakendeciligin-gelecegi-panelde-ele-alindi\/","title":{"rendered":"PERAKENDEC\u0130L\u0130\u011e\u0130N GELECE\u011e\u0130 PANELDE ELE ALINDI"},"content":{"rendered":"

B\u00dcY\u00dcK VE Z\u0130NC\u0130R MA\u011eAZALARIN KENT YA\u015eAMINA ETK\u0130LER\u0130 PANEL\u0130 GER\u00c7EKLE\u015eT\u0130R\u0130LD\u0130<\/strong> Sekt\u00f6r\u00fcn deneyimli isimlerinin konu\u015fmac\u0131 olarak kat\u0131ld\u0131\u011f\u0131 panelde,\u00a0organize perakendecili\u011fin d\u00fcnya da \u00fclkemizdeki geli\u015fi\u015fimi ile sekt\u00f6r\u00fcn gelece\u011fine ili\u015fkin senaryolar\u00a0tart\u0131\u015f\u0131ld\u0131.<\/p>\n

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B\u00dcY\u00dcK VE Z\u0130NC\u0130R MA\u011eAZALARIN KENT YA\u015eAMINA ETK\u0130LER\u0130 PANEL\u0130 GER\u00c7EKLE\u015eT\u0130R\u0130LD\u0130<\/strong> ODAMIZ TARAFINDAN D\u00dcZENLENEN, SEKT\u00d6R\u00dcN DENEY\u0130ML\u0130 VE \u00dcNL\u00dc \u0130S\u0130MLER\u0130N\u0130N KONU\u015eMACI OLARAK KATILDI\u011eI “B\u00dcY\u00dcK \u00d6L\u00c7EKL\u0130 VE ORGAN\u0130ZE PERAKENDEC\u0130L\u0130\u011e\u0130N BUG\u00dcN\u00dc, GELECE\u011e\u0130 VE ALANYA T\u0130CAR\u0130 VE SOSYAL YA\u015eAMINA ETK\u0130LER\u0130” PANEL\u0130 12 \u015eUBAT SALI G\u00dcN\u00dc SAAT: 10.00\u2019DA ODAMIZ KONFERANS SALONUNDA GER\u00c7EKLE\u015eT\u0130R\u0130LD\u0130.
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Odam\u0131z\u0131n Egem E\u011fitim Geli\u015ftirme Merkezi i\u015fbirli\u011finde, \u2018\u2019Organize Perakendecilik\u2019\u2019 olarak tan\u0131mlanan b\u00fcy\u00fck al\u0131\u015fveri\u015f merkezleri ve zincir ma\u011fazalar\u0131n d\u00fcnyada, \u00fclkemizde ve il\u00e7emizdeki tarihsel geli\u015fimi ile perakende pazar\u0131n\u0131n gelece\u011fi konusunda \u00fcyelerimizin ve kentimizin bilgilenmesi amac\u0131 ile sekt\u00f6r\u00fcn bu g\u00fcn\u00fc ve gelece\u011finin her y\u00f6n\u00fc ile tart\u0131\u015f\u0131ld\u0131\u011f\u0131 bir panel d\u00fczenlendi. Tan\u0131t\u0131m sponsorlu\u011funu www.yenibiris.com<\/a>\u00a0 \u00fcstlendi. Panelde\u00a0 b\u00fcy\u00fck \u00f6l\u00e7ekli ve organize perakendecili\u011fin d\u00fcnya da \u00fclkemizdeki geli\u015fi\u015fimi, mevcut yap\u0131s\u0131 ile sekt\u00f6r\u00fcn gelece\u011fine ili\u015fkin senaryolar ele al\u0131narak panelistler taraf\u0131ndan tart\u0131\u015f\u0131ld\u0131. Odam\u0131z konferans salonunda saat:10.00 da ba\u015flayan panele, Alanya Kaymakam\u0131 Hulusi Do\u011fan, Alanya Belediye Ba\u015fkan\u0131 Hasan Sipahio\u011flu nun yan\u0131 s\u0131ra belde belediye ba\u015fkanlar\u0131, esnafa odalar\u0131n\u0131n ba\u015fkanlar\u0131 da haz\u0131r bulundu. Medarat\u00f6rl\u00fc\u011f\u00fc K\u00fclt\u00fcr \u00dcniversitesi \u00d6\u011fretim G\u00f6revlisi Hakan \u00d6mer G\u0130DER taraf\u0131ndan yap\u0131lan panelin a\u00e7\u0131\u015f konu\u015fmas\u0131 Y\u00f6netim Kurulu Ba\u015fkan\u0131m\u0131z Kerim TA\u00c7 taraf\u0131ndan yap\u0131ld\u0131. Kerim TA\u00c7\u2019\u0131n Konu\u015fmas\u0131: SAYIN KAYMAKAMIM, SAYIN BELED\u0130YE BA\u015eKANIM, DE\u011eERL\u0130 KONUKLAR, ODAMIZ TARAFINDAN D\u00dcZENLENEN “B\u00dcY\u00dcK \u00d6L\u00c7EKL\u0130 VE ORGAN\u0130ZE PERAKENDEC\u0130L\u0130\u011e\u0130N BUG\u00dcN\u00dc, GELECE\u011e\u0130 VE ALANYA T\u0130CAR\u0130 VE SOSYAL YA\u015eAMINA ETK\u0130LER\u0130” PANEL\u0130NE HO\u015e GELD\u0130N\u0130Z D\u0130YOR, S\u0130ZLER\u0130 \u015eAHSIM VE ODAMIZ ADINA SAYGIYLA SELAMLIYORUM. MALUMUNUZ, \u00c7A\u011eIMIZ B\u0130R DE\u011e\u0130\u015e\u0130M \u00c7A\u011eIDIR. TAR\u0130H\u0130N HER D\u00d6NEM\u0130NDE VAR OLAN BU DE\u011e\u0130\u015e\u0130M, G\u00dcN\u00dcM\u00dcZDE TEKNOLOIJ\u0130K \u0130LET\u0130\u015e\u0130M \u0130MK\u00c2NLARININ DA KULLANILMASI \u0130LE ARTIK \u00c7OK DAHA HIZLI YA\u015eANMAKTA, EN K\u00dc\u00c7\u00dcK B\u0130R HABER VE YEN\u0130L\u0130K B\u0130LE ANINDA T\u00dcM D\u00dcNYAYA DUYURULAB\u0130LMEKTED\u0130R. GENEL\u0130 TEKNOLOJ\u0130K OLAN BU YEN\u0130L\u0130KLER\u0130N HAYATIMIZIN HER ALANINI DA ETK\u0130LED\u0130\u011e\u0130 B\u0130R GER\u00c7EKT\u0130R. \u0130\u015eTE BU NOKTADA, YA\u015eANAN BU DE\u011e\u0130\u015e\u0130M S\u00dcREC\u0130NDE SON YILLARDA DE\u011e\u0130\u015eEN T\u00dcKET\u0130C\u0130 BEKLENT\u0130 VE ALI\u015eKANLIKLARINA PARALEL OLARAK, T\u0130CARET HAYATINDA DA K\u00d6KL\u00dc DE\u011e\u0130\u015e\u0130MLER YA\u015eANMAYA BA\u015eLAMI\u015eTIR. BU DE\u011e\u0130\u015e\u0130M D\u00dcNYANIN B\u0130R\u00c7OK \u00dcLKES\u0130NDE UZUN YILLAR \u00d6NCE YA\u015eANMASINA RA\u011eMEN \u00dcLKEM\u0130ZDE SON ONBE\u015e YILDA, \u0130L\u00c7EM\u0130ZDE \u0130SE SON BE\u015e ALTI YILDA KEND\u0130S\u0130N\u0130 YO\u011eUN OLARAK H\u0130SSETT\u0130RM\u0130\u015eT\u0130R.\u00a0 EKONOM\u0130K \u00dcRET\u0130M MERKEZLER\u0130N\u0130N \u015eEH\u0130RLERDE TOPLANMASI, \u0130\u015eG\u00dcC\u00dcN\u00dcN \u015eEH\u0130RLERE DO\u011eRU HAREKETLENMES\u0130 VE \u015eEH\u0130RL\u0130 N\u00dcFUSUN G\u00dcN GE\u00c7T\u0130K\u00c7E ARTMASI SONUCUNU DO\u011eURMU\u015eTUR. BEL\u0130RL\u0130 MERKEZLERDE YO\u011eUNLA\u015eAN BU \u0130NSANLARIN T\u00dcKET\u0130M ALI\u015eKANLIKLARI \u015eEH\u0130RLE\u015eME S\u00dcREC\u0130 \u0130LE DE\u011e\u0130\u015eM\u0130\u015e, PEK \u00c7OK UNSUR YER\u0130N\u0130 YEN\u0130LER\u0130NE BIRAKMI\u015eTIR. BU \u00c7ER\u00c7EVEDE B\u00dcY\u00dcK ALI\u015eVER\u0130\u015e MERKEZLER\u0130N\u0130N ORTAYA \u00c7IKTI\u011eI VE BU T\u00dcKET\u0130C\u0130 GRUBUNA H\u0130ZMET VERMEYE BA\u015eLADI\u011eI G\u00d6R\u00dcLM\u00dc\u015eT\u00dcR. PEK \u00c7OK MA\u011eAZAYI B\u00dcNYES\u0130NDE BULUNDURMASI, ALI\u015eVER\u0130\u015e YAPARKEN AYNI ZAMANDA YEME-\u0130\u00c7ME, D\u0130NLENME, E\u011eLENCE, K\u0130\u015e\u0130SEL BAKIM, SPOR YAPMA G\u0130B\u0130 \u0130MK\u00c2NLAR SUNMASIYLA G\u00dcVENL\u0130 B\u0130R \u015eEK\u0130LDE BO\u015e ZAMANLARIN DE\u011eERLEND\u0130R\u0130LEB\u0130LECE\u011e\u0130 B\u0130R ORTAM OLU\u015eTURMASI, ALI\u015eVER\u0130\u015e MERKEZLER\u0130N\u0130 VE B\u00dcY\u00dcK MA\u011eAZALARI B\u0130RER CAZ\u0130BE MERKEZ\u0130NE D\u00d6N\u00dc\u015eT\u00dcRM\u00dc\u015eT\u00dcR. BU MERKEZLER, EN Y\u00dcKSEK GEL\u0130R SEV\u0130YES\u0130NDEN EN D\u00dc\u015e\u00dcK GEL\u0130R SEV\u0130YES\u0130NE KADAR TOPLUMUN HER KES\u0130M\u0130NE H\u0130TAP ETMEYE BA\u015eLAMI\u015e, SUNDU\u011eU \u00dcR\u00dcNLER VE H\u0130ZMETLER \u0130LE SADECE T\u00dcKET\u0130C\u0130LER\u0130 DE\u011e\u0130L T\u00dcRK\u0130YE\u2019 N\u0130N PERAKENDE PAZARININ TAMAMINI ETK\u0130LEM\u0130\u015eT\u0130R. SEKT\u00d6RDE \u0130LK BA\u015eLARDA ULUSAL F\u0130RMALARIN BA\u015eLATTI\u011eI REKABET, P\u0130YASAYA ULUSAL F\u0130RMALARI SATIN ALMAK SURET\u0130 \u0130LE G\u0130REN YABANCI SERMAYE \u0130LE DAHA FARKLI B\u0130R BOYUT KAZANMI\u015eTIR. YA\u015eANAN BU S\u00dcRECE HAZIRLIKSIZ YAKALANAN VE H\u0130\u00c7B\u0130R KORUYUCU \u00d6NLEM ALINMAKSIZIN ACIMASIZ REKABETTE YALNIZ BIRAKILAN K\u00dc\u00c7\u00dcK \u0130\u015eLETMELER VARLIKLARINI S\u00dcRD\u00dcREMEYECEK B\u0130R NOKTAYA GELM\u0130\u015eLER, B\u0130R\u00c7O\u011eU KAPANMAK ZORUNDA KALMI\u015eTIR. BU DE\u011e\u0130\u015e\u0130M \u00d6NCEL\u0130KLE B\u00dcY\u00dcK KENTLERDE YA\u015eANMI\u015e, ANADOLU\u2019 NUN D\u0130\u011eER KENTLER\u0130NDE \u0130SE BU DE\u011e\u0130\u015e\u0130M YAVA\u015e YA\u015eANMI\u015eTIR. K\u0130\u015e\u0130SEL \u0130L\u0130\u015eK\u0130LER\u0130N GEL\u0130\u015eM\u0130\u015eL\u0130\u011e\u0130, T\u00dcKET\u0130C\u0130 ALI\u015eKANLIKLARININ KOLAY DE\u011e\u0130\u015eMEMES\u0130, YEREL OLU\u015eUMLARLA T\u00dcKET\u0130C\u0130 \u0130HT\u0130YA\u00c7LARININ KAR\u015eILANMASI G\u0130B\u0130 ETKENLER NEDEN\u0130 \u0130LE ANADOLU KENTLER\u0130NE GE\u00c7 G\u0130REN HATTA H\u0130\u00c7 G\u0130REMEYEN Z\u0130NC\u0130R MA\u011eAZALAR \u0130L\u00c7EM\u0130ZE \u00c7OK HIZLI G\u0130R\u0130\u015e YAPMI\u015eTIR. SON BE\u015e YIL \u0130\u00c7\u0130NDE YA\u015eANAN HIZLI GEL\u0130\u015eME KAR\u015eISINDA \u00dcLKEM\u0130ZDE ULUSAL \u00d6L\u00c7EKTE FAAL\u0130YET G\u00d6STEREN NEREDEYSE T\u00dcM F\u0130RMALAR \u0130L\u00c7EM\u0130ZDE DE YATIRIM YAPMI\u015eTIR. B\u0130R\u00c7OK \u0130L MERKEZ\u0130NDEN \u00d6NCEL\u0130KL\u0130 OLARAK \u0130L\u00c7EM\u0130Z\u0130N TERC\u0130H ED\u0130LMES\u0130 BU DE\u011e\u0130\u015e\u0130M\u0130N \u00dcLKEM\u0130ZDEK\u0130 D\u0130\u011eER \u0130L\u00c7ELERDEN \u00c7OK DAHA HIZLI YA\u015eANMASINA NEDEN OLMU\u015eTUR. DE\u011eERL\u0130 KONUKLAR, S\u0130ZLERE \u0130L\u00c7EM\u0130Z\u0130N BU ALANDAK\u0130 GEL\u0130\u015e\u0130M\u0130 \u0130LE \u0130LG\u0130L\u0130 DE KISACA B\u0130LG\u0130 VERMEK \u0130ST\u0130YORUM. ALANYA\u2019DA \u0130LK ORGAN\u0130ZE PERAKENDE MA\u011eAZASI 1995 YILINDA BUG\u00dcN \u0130\u00c7\u0130N ORTABOY SAYILAB\u0130LECEK B\u0130R KA\u00c7 B\u00dcY\u00dcK MARKET \u0130LE BA\u015eLAMI\u015e, ARDINDAN, D\u0130\u011eER Z\u0130NC\u0130R MA\u011eZALAR \u0130LE CASH & CARRY S\u0130STEM\u0130 \u0130LE SATI\u015e YAPAN \u0130K\u0130 B\u00dcY\u00dcK MA\u011eAZA \u0130LE DEVAM ETM\u0130\u015eT\u0130R. 2005 YILINDAN SONRA BU S\u00dcRE\u00c7 HZILANARAK PERALENDE MA\u011eZACILIK VE YAPI MARKET ALANINDA FAAL\u0130YET G\u00d6STEREN ALTI YED\u0130 F\u0130RMANIN DAHA DEVREYE G\u0130RMES\u0130 \u0130LE NEREDEYSE T\u00dcRK\u0130YE\u2019 DE ORGAN\u0130ZE PERAKENDE SEKT\u00d6R\u00dcNDE FAAL\u0130YET G\u00d6STEREN T\u00dcM F\u0130RMALAR \u0130L\u00c7EM\u0130ZDE KURULMU\u015e OLDU. BU F\u0130RMALAR YANINDA MAHALLE ARALARINA KADAR G\u0130REN VE SAYILARI HER GE\u00c7EN G\u00dcN ARTAN D\u0130\u011eER K\u00dc\u00c7K \u00d6L\u00c7EKL\u0130 Z\u0130NC\u0130R MARKETLERDE \u0130L\u00c7E GENEL\u0130NE YAYILMI\u015eLARDIR. \u0130L\u00c7EM\u0130ZDE 1998 VE \u00d6NCES\u0130NDE TOPLAM 1.000 M2 ALANDA FAAL\u0130YET G\u00d6STEREN \u0130K\u0130 F\u0130RMA BULUNMAKTAYKEN, BU RAKAM 1999 VE 2002 YILIN A\u00c7ILAN \u00dc\u00c7 F\u0130RMA \u0130LE BE\u015eE \u00c7IKMI\u015e VE TOPLAM T\u0130CAR\u0130 ALAN DA ON KATINA VARAN B\u0130R ARTI\u015e \u0130LE 12.494 M2 YE ULA\u015eMI\u015eTIR. ALANYA \u0130\u00c7\u0130N BU ALANDA B\u0130R M\u0130LAT OLARAK N\u0130TELEYEB\u0130LECE\u011e\u0130M\u0130Z 2002 YILINDAN SONRA GEL\u0130\u015eMELER HIZ KAZANMI\u015e VE HER YIL 5\u20136 MA\u011eAZA VE ORTALAMA 2.000 M2 KAPALI ALAN DEVREYE G\u0130REREK 2007 YILI SONUNDA TOPLAM 37 MA\u011eAZA VE 33.824 M2 KAPALI ALANA ULA\u015eMI\u015eTIR. PERAKENDE T\u0130CARET SEKT\u00d6R\u00dcNDE \u00c7OK KISA SAYILAB\u0130LECEK B\u0130R S\u00dcREDE YA\u015eANAN BA\u015e D\u00d6ND\u00dcR\u00dcC\u00dc GEL\u0130\u015eMELER \u0130L\u00c7EM\u0130Z\u0130N T\u0130CAR\u0130 HAYATINDAK\u0130 DENGELER\u0130 \u00c7OK HIZLI DE\u011e\u0130\u015eT\u0130RM\u0130\u015eT\u0130R. T\u00dcKET\u0130C\u0130LER\u0130N AYAK UYDURDU\u011eU BU HIZLI DE\u011e\u0130\u015e\u0130ME MAALESEF K\u00dc\u00c7\u00dcK PERAKENDEC\u0130 HAZIRLIKSIZ YAKALANMI\u015eTIR. S\u00d6Z KONUSU DE\u011e\u0130\u015e\u0130M, T\u00dcRK\u0130YE\u2019 N\u0130N HER TARAFINDA VE \u00c7E\u015e\u0130TL\u0130 AVRUPA \u00dcLKES\u0130NDE YILLAR \u00d6NCE YA\u015eANMASINA RA\u011eMEN NE BU DE\u011e\u0130\u015e\u0130M\u0130N YA\u015eANDI\u011eI AVRUPA \u00dcLKELER\u0130NDE NE DE T\u00dcRK\u0130YE\u2019 N\u0130N BA\u015eKA KENTLER\u0130NDE BU KADAR HIZLI YA\u015eANMAMI\u015eTIR. GEL\u0130\u015eMELER SADECE MARKET VE BAKKAL KES\u0130M\u0130N\u0130 ETK\u0130LEMEKLE KALMAMI\u015e \u00dcR\u00dcN \u00c7E\u015e\u0130TL\u0130L\u0130\u011e\u0130 VE SATI\u015e S\u0130STEMLER\u0130 \u0130LE SADECE B\u00dcY\u00dcK \u015eEH\u0130RLERDE FAAL\u0130YET G\u00d6STEREN B\u00dcY\u00dcK ALI\u015eVER\u0130\u015e MERKEZ\u0130LER\u0130N\u0130N VE YAPI MARKETLER\u0130N\u0130N DE GEL\u0130\u015eMES\u0130 \u0130LE KIRTAS\u0130YE, ELEKTRON\u0130K VE BEYAZ E\u015eYA, \u0130N\u015eAAT MALZEMELER\u0130, TEKST\u0130L, GIDA, TARIMSAL \u00dcR\u00dcNLER, ET-S\u00dcT \u00dcR\u00dcNLER\u0130, UNLU MAM\u00dcLLER, HABERLE\u015eME G\u0130B\u0130 T\u00dcM SEKT\u00d6RLER\u0130 ETK\u0130LER HALE GELM\u0130\u015eT\u0130R.\u00a0 \u0130L\u00c7EM\u0130ZDE B\u00dcY\u00dcK ALI\u015eVER\u0130\u015e MERKEZLER\u0130N\u0130N PAZAR PAYLARINA \u0130L\u0130\u015eK\u0130N B\u0130R ARA\u015eTIRMA OLMAMAKLA B\u0130RL\u0130KTE BAZI ANA BAY\u0130 TARAFINDAN DA\u011eITIMI YAPILAN \u00c7E\u015e\u0130TL\u0130 \u00dcR\u00dcNLER \u00dcZER\u0130NDEN YAPILAN HESAPLAMALAR I\u015eI\u011eINDA ALANYA\u2019 DA FAAL\u0130YET G\u00d6STEREN B\u00dcY\u00dcK \u00d6L\u00c7EKL\u0130 ALI\u015eVER\u0130\u015e MERKEZLER\u0130 \u0130LE Z\u0130NC\u0130R MA\u011eAZALARIN TOPLAM PERAKENDE PAZAR PAYININ \u0130L\u00c7EM\u0130Z GENEL\u0130N\u0130N % 30\u201335 L\u0130K B\u0130R PAYINA ULA\u015eTI\u011eI S\u00d6YLENEB\u0130L\u0130R. BU ORANIN BEL\u0130RL\u0130 \u00dcR\u00dcN GRUPLARINDA \u00c7OK DAHA \u00dcST D\u0130L\u0130MLERDE OLDU\u011eU DA S\u00d6YLENEB\u0130L\u0130R. BU DURUMDA \u0130L\u00c7EM\u0130Z MEVCUT PERAKENDE PAZARININ % 30 LUK B\u0130R KISMININ 13 B\u00dcY\u00dcK \u00d6L\u00c7EKL\u0130 VEYA Z\u0130NC\u0130R MA\u011eAZANIN TOPLAM 37 \u015eUBES\u0130; KALAN KISMIN \u0130SE YAKLA\u015eIK 11.000 K\u00dc\u00c7\u00dcK \u0130\u015eLETME TARAFINDAN PAYLA\u015eILDI\u011eI G\u00d6R\u00dcLMEKTED\u0130R. ORGAN\u0130ZE PERAKENDEC\u0130LER\u0130N M\u00dc\u015eTER\u0130 PROF\u0130LLER\u0130 \u0130T\u0130BARI \u0130LE YAPILAN G\u00d6ZLEMLERDE B\u00dcY\u00dcK B\u0130R KISMININ YERLE\u015e\u0130K T\u00dcKET\u0130C\u0130LER OLDU\u011eU HEN\u00dcZ ALANYA\u2019 DA KONAKLAYAN TUR\u0130STLER\u0130N BU T\u00dcR YERLERDEN YO\u011eUN ALI\u015eVER\u0130\u015e YAPMADIKLARI G\u00d6R\u00dcLMEKTED\u0130R. 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SAYIN KAYMAKAMIM, SAYIN BELED\u0130YE BA\u015eKANIM, DE\u011eERL\u0130 KONUKLAR, S\u00d6ZLER\u0130ME BURADA SON VER\u0130RKEN PANEL\u0130N \u0130L\u00c7EM\u0130Z, B\u00d6LGEM\u0130Z VE T\u00dcM KATILIMCILAR \u0130\u00c7\u0130N YARARLI OLMASINI UMUT ED\u0130YOR, PANEL\u0130N ORGAN\u0130ZASYONUNDA EME\u011e\u0130 GE\u00c7EN BA\u015eTA EGEM E\u011e\u0130T\u0130M GEL\u0130\u015eT\u0130RME MERKEZ\u0130NE, TANITIM SPONSORLU\u011eUNU \u00dcSTLENEN YEN\u0130B\u0130R\u0130\u015e. COM\u2019A, PANEL\u0130MZE KATILARAK DE\u011eERL\u0130 B\u0130LG\u0130LER\u0130 \u0130LE B\u0130ZLER\u0130 AYDINLATACAK OLAN T\u00dcM PANEL\u0130STLERE VE DAVET\u0130M\u0130Z\u0130 KIRMAYARAK BU G\u00dcN ARAMIZDA BULUNAN T\u00dcM KONUKLARIMIZA TEKRAR HO\u015eGELD\u0130N\u0130Z D\u0130YOR, \u015eAHSIM VE ALANYA T\u0130CARET VE SANAY\u0130 ODASI ADINA SAYGILAR SUNUYORUM A\u00e7\u0131\u015f Konulmas\u0131n\u0131n Ard\u0131ndan Panelin Sabah Oturumu Ba\u015flad\u0131. Sabah Oturumunda S\u0131ras\u0131 \u0130le 9 Eyl\u00fcl \u00dcn. \u00dcretim Y\u00f6netimi\u00a0 Ve Pazlm Ana Bilim Dal\u0131 Ba\u015fkan\u0131\u00a0 Prof. Dr. Mustafa TANYER\u0130, Armada Al\u0131\u015fveri\u015f Ve \u0130\u015f Merkezleri\u00a0 – Genel M\u00fcd\u00fcr\u00fc Y\u0131ld\u0131r\u00a0 ERTEM, Koton\u00a0 Ma\u011fazac\u0131l\u0131k Tekstil\u00a0 – Lojistik Direkt\u00f6r\u00fc Cengiz\u00a0\u00a0 G\u00d6Z\u00dcKARA Ve Antalya Esnaf Ve Sanatkarlar Odalar\u0131 Birli\u011fi \u2013 Birlik\u00a0 Ba\u015fkan\u0131 Orhan\u00a0 TOLUNAY S\u00f6z Alarak Konu\u015fmalar\u0131n\u0131 Ger\u00e7ekle\u015ftirdiler. Antalya Esnaf ve Sanatkarlar Odalar\u0131 Birli\u011fi Ba\u015fkan\u0131 Orhan Tolunay, b\u00fcy\u00fck market-esnaf \u00e7eki\u015fmesini a\u011f\u0131r ve hafif s\u0131klet boks\u00f6rlerin d\u00f6v\u00fc\u015fmesine benzetti. Esnafa, uzmanlarca krizden \u00e7\u0131k\u0131\u015f yollar\u0131n\u0131n anlat\u0131ld\u0131\u011f\u0131 toplant\u0131ya kat\u0131l\u0131m\u0131n \u00e7ok az olu\u015fu moralleri bozdu. Prof. Dr. Mustafa Tanyeri oldu. \u201cB\u00fcy\u00fck \u00d6l\u00e7ekli Perakendecili\u011fin D\u00fcnyada ve T\u00fcrkiye\u2019deki Yeri\u201d konulu konu\u015fmas\u0131nda, m\u00fc\u015fterinin art\u0131k bilin\u00e7li al\u0131\u015fveri\u015f yapt\u0131\u011f\u0131n\u0131 belirterek, \u201c\u00c7evremizde ticaretle u\u011fra\u015fanlar kar\u015f\u0131la\u015fm\u0131\u015ft\u0131r. E\u011fitim seviyesi ne kadar d\u00fc\u015f\u00fck de olsa teknolojiyi takip ediyorlar. Hatta size bile ders verecek \u015fekilde \u00fcr\u00fcn bilgisine sahipler. Reklam internet vs\u2026 M\u00fc\u015fteriye k\u00fcl yutturam\u0131yoruz. Art\u0131k eskisi gibi i\u015flerimiz kolay de\u011fil\u201d dedi. Perakende piyasas\u0131nda eskisi gibi kalender m\u00fc\u015fterinin olmad\u0131\u011f\u0131n\u0131, m\u00fc\u015fterinin beklentisinin y\u00fcksek oldu\u011funu ifade eden Tanyeri \u015funlar\u0131 s\u00f6yledi: Perakendecili\u011fin b\u00fcy\u00fck bir g\u00fc\u00e7 oldu\u011funu s\u00f6yleyen Prof. Dr. Tanyeri, elinde bu i\u015fi olup da memnun olmayanlar\u0131n \u00e7al\u0131\u015fma tarzlar\u0131n\u0131n d\u0131\u015f\u0131na \u00e7\u0131kmalar\u0131 ve \u201cAcaba nerede hata yap\u0131yorum, r\u00fczgar neden tersine esiyor\u201d diye bir miktar d\u00fc\u015f\u00fcnmesi gerekti\u011fini hat\u0131rlatt\u0131. Tanyeri, \u201cBu s\u00fcreci ya\u015fayaca\u011f\u0131z. O halde neler yapmam\u0131z gerekiyor, bunu d\u00fc\u015f\u00fcnmek ve \u00e7\u00f6z\u00fcm \u00fcretmemiz gerekiyor. Beyaz bayra\u011f\u0131 \u00e7ekip kaderimize raz\u0131 m\u0131 olmam\u0131z gerekiyor? Hay\u0131r\u2026 T\u00fcketicinin istedi\u011fi bir \u015feyler var. Bunlar\u0131 yerine getirdi\u011finizde ya\u015fama \u015fans\u0131 elde edebiliriz. T\u00fcketicinin beklentilerini kar\u015f\u0131l\u0131yorsak, ya\u015fayabiliriz. De\u011fi\u015fimin esiri de\u011fil, y\u00f6neticisi olmal\u0131y\u0131z. Farkl\u0131la\u015fma stratejisi ile geli\u015fmelere adapte olurken buldu\u011fumuz a\u00e7\u0131klarla ya\u015fayabiliriz. Keza k\u00fcmele\u015fme sistemini uygulayarak birliktelik olu\u015fturmak m\u00fcmk\u00fcn. Mal stokunu, mal al\u0131m\u0131n\u0131, meslek stat\u00fclerini birlikte belirleyerek bir model olu\u015fturabiliriz. K\u0131sacas\u0131 son s\u00f6z\u00fc hep t\u00fcketici s\u00f6yledi ve hep \u00f6yle olacak\u201d diye konu\u015ftu. Armada Al\u0131\u015fveri\u015f Merkezleri Genel M\u00fcd\u00fcr\u00fc Y\u0131ld\u0131r Ertem ise \u201cAl\u0131\u015fveri\u015f Merkezlerinin T\u00fcrkiye\u2019deki Geli\u015fimi ve Alanya Y\u00f6resine Etkileri\u201d konulu bir konu\u015fma yapt\u0131. Y\u0131ld\u0131r, konu\u015fmas\u0131nda perakendecilik sekt\u00f6r\u00fcn\u00fcn de\u011fi\u015fememesini, i\u00e7inde ya\u015fatt\u0131\u011f\u0131 de\u011fi\u015fememe vir\u00fcs\u00fcne ba\u011flad\u0131. Ge\u00e7mi\u015ften gelen perakende k\u00fclt\u00fcr\u00fcyle bug\u00fcnk\u00fc perakende ya\u015fam\u0131n\u0131n birlikte y\u00fcr\u00fcmesi gerekti\u011fini belirten Y\u0131ld\u0131r Ertem, al\u0131\u015fveri\u015f merkezlerinin merkezinin \u0130stanbul Kapal\u0131\u00e7ar\u015f\u0131 oldu\u011funu belirterek, Kapal\u0131\u00e7ar\u015f\u0131\u2019n\u0131n bug\u00fcnk\u00fc hale gelmesinin 250 y\u0131l s\u00fcrd\u00fc\u011f\u00fcn\u00fc belirterek, \u201cBug\u00fcn 3 bin 500\u2019e yak\u0131n d\u00fckkan\u0131 ile birlikte caddesi, sokaklar\u0131 ve camisi bulunan Kapal\u0131\u00e7ar\u015f\u0131 bize al\u0131\u015fveri\u015f merkezi k\u00fclt\u00fcr\u00fcn\u00fcn \u00e7ok eski oldu\u011funu g\u00f6steriyor. \u00dcstelik bu Kapal\u0131\u00e7ar\u015f\u0131 k\u00fclt\u00fcr\u00fc d\u00fcnyaya \u00f6rnek bile olmu\u015f. Bug\u00fcn bile Kapal\u0131\u00e7ar\u015f\u0131\u2019ya gelen ziyaret\u00e7i say\u0131s\u0131 d\u00fcnyada hi\u00e7bir al\u0131\u015fveri\u015f merkezinde olmuyor. Ancak bunlar g\u00f6rmezden gelinerek al\u0131\u015fveri\u015f merkezlerinden korkulmas\u0131 do\u011frusu zoruma gidiyor\u201d dedi. Al\u0131\u015fveri\u015f merkezi k\u00fclt\u00fcr\u00fcn\u00fcn modern halini Avrupa ve ABD\u2019den ald\u0131\u011f\u0131n\u0131, bu k\u00fclt\u00fcr\u00fc \u00e7ok \u00f6nceden d\u00fcnyaya T\u00fcrklerin sunduklar\u0131n\u0131n g\u00f6rmezden gelinmemesi gerekti\u011fini vurgulayan Ertem \u201c\u0130pekyolu ticaretinin ne oldu\u011funu hepimiz biliyoruz. Bu yolun T\u00fcrkiye\u2019deki aya\u011f\u0131 Kapal\u0131\u00e7ar\u015f\u0131. Bu kadar esnaf, t\u00fcccar nas\u0131l olmu\u015f da bir arada bulunmu\u015f? Bunu iyi ayarlamak gerekiyor\u201d dedi. Eski zamanlardaki ticaretin g\u00fcn\u00fcm\u00fczde daha \u00e7ok bireysel mant\u0131\u011fa d\u00f6n\u00fc\u015ft\u00fc\u011f\u00fcn\u00fc ileri s\u00fcren Ertem, bug\u00fcn her evin alt\u0131nda i\u015fyeri a\u00e7ma mant\u0131\u011f\u0131yla kendine yeten bir anlay\u0131\u015f\u0131n olu\u015ftu\u011funu, bu anlay\u0131\u015f\u0131n da b\u00fcy\u00fck d\u00fc\u015f\u00fcnenler kar\u015f\u0131s\u0131nda yok olmaya mahkum olaca\u011f\u0131n\u0131 vurgulayarak, \u201cBiz ticarette ferdi olmu\u015fuz. K\u00fc\u00e7\u00fck ama benim olsun mant\u0131\u011f\u0131yla ikinci i\u015fyeri ve b\u00fcy\u00fcme fikri nedense hi\u00e7 ak\u0131llara gelmemi\u015f\u201d dedi. Bu anlay\u0131\u015f\u0131n T\u00fcrkiye perakende sekt\u00f6r\u00fcnde b\u00fcy\u00fcmeyi a\u00e7\u0131k hale getirdi\u011fini dile getiren Ertem 2000 y\u0131l\u0131ndan sonra al\u0131\u015fveri\u015f merkezi \u00fcretiminin h\u0131zla artt\u0131\u011f\u0131n\u0131 ve 2007 y\u0131l\u0131nda ba\u015f d\u00f6nd\u00fcr\u00fcc\u00fc bir seviyeye ula\u015ft\u0131\u011f\u0131n\u0131 ifade etti. Ancak bu geli\u015fmeye ra\u011fmen Avrupa\u2019da bin ki\u015fiye 200 metrekarelik alan d\u00fc\u015ferken T\u00fcrkiye\u2019de bunun hala 50 metrekarelerde kald\u0131\u011f\u0131n\u0131 a\u00e7\u0131klayan Ertem \u015f\u00f6yle konu\u015ftu: \u201cPerakendede al\u0131\u015fveri\u015f merkezinde T\u00fcrkiye\u2019nin gidece\u011fi yol daha \u00e7ok var. Ancak 2010 y\u0131l\u0131na kadar bu say\u0131 belki doyum noktas\u0131na ula\u015fabilir. Fakat bu defa da birbirinin kopyas\u0131 olan al\u0131\u015fveri\u015f merkezleri tehlikesi \u00e7\u0131kacakt\u0131r. \u00c7\u00fcnk\u00fc m\u00fc\u015fteri birbirine benzeyen bu yerlerden keyif ve zevk alamayacakt\u0131r. Belli bir d\u00f6nem sonra da al\u0131\u015fveri\u015f merkezinde bir duraklama d\u00f6nemi ya\u015fanacakt\u0131r. Ancak unutulmamas\u0131 gereken al\u0131\u015fveri\u015f merkezleriyle ya\u015famay\u0131 \u00f6\u011frenmemizdir. \u00dcstelik g\u00fcn\u00fcm\u00fczde k\u00fc\u00e7\u00fck perakendecilik hala b\u00fcy\u00fck bir g\u00fc\u00e7 ve korkuya gerek de yok. B\u00fcy\u00fck ma\u011fazalar il\u00e7eye gelirken nas\u0131l kabul ederiz den \u00e7ok m\u00fc\u015fteriye nas\u0131l en iyiyi sa\u011flayabiliriz ara\u015ft\u0131rmak gerekiyor. K\u0131sacas\u0131 al\u0131\u015fveri\u015f merkezleri gelecek ve ba\u015fka \u015fans\u0131n\u0131z yok. Biz burada nas\u0131l yer alabilirize bakmal\u0131y\u0131z. Bir d\u00fckkan ile kalmamal\u0131y\u0131z, b\u00fcy\u00fcmeyi hedef se\u00e7meliyiz.\u201d Antalya Esnaf ve Sanatkarlar Odalar\u0131 Birli\u011fi Ba\u015fkan\u0131 Orhan Tolunay da \u201cB\u00fcy\u00fck \u00d6l\u00e7ekli Perakendecili\u011fe Kar\u015f\u0131 Esnaf ve Sanatkarlar\u0131n G\u00f6r\u00fc\u015f ve D\u00fc\u015f\u00fcnceleri\u201d konulu konu\u015fmas\u0131nda b\u00fcy\u00fck market-bakkal \u00e7eki\u015fmesini a\u011f\u0131r ve hafif s\u0131klette birbiriyle d\u00f6v\u00fc\u015fen boks\u00f6rlere benzeti. Tolunay serbest piyasa ekonomisinde al\u0131\u015fveri\u015f merkezlerinin istenmemesi gibi d\u00fc\u015f\u00fcnce i\u00e7erisinde olmad\u0131klar\u0131n\u0131, sadece yerlerinin belli olmas\u0131 konusunda \u00e7al\u0131\u015fmalar yap\u0131lmas\u0131 isteklerinin oldu\u011funu belirterek, \u201cSe\u00e7im \u00f6ncesinde verilen s\u00f6zler maalesef tutulmuyor. Yap\u0131lan \u00e7al\u0131\u015fmalar da bir t\u00fcrl\u00fc raflardan inmedi. Son olarak Sanayi Bakan\u0131 Zafer \u00c7a\u011flayan\u2019a bu s\u0131k\u0131nt\u0131lar\u0131 anlatt\u0131k ve bir kanun teklifi haz\u0131rland\u0131. Bu konudaki geli\u015fmeler bizim i\u00e7in umut verici. Bu yasan\u0131n nas\u0131l bir sonu\u00e7 verece\u011fini hep birlikte g\u00f6rece\u011fiz\u201d dedi. Konu\u015fmas\u0131nda sadece yasan\u0131n rekabette yeterli olmayaca\u011f\u0131n\u0131 s\u00f6yleyen Tolunay, 2015\u2019te Antalya b\u00f6lgesinde al\u0131\u015fveri\u015f merkezleri alan\u0131n\u0131n d\u00f6rde katlanaca\u011f\u0131n\u0131 dile getirerek, esnaf\u0131n b\u00fcy\u00fck ma\u011fazalarla rekabet edebilecek e\u011fitimin verilmesi gerekti\u011fini belirtti. Esnaf\u0131n son nefesini ald\u0131\u011f\u0131n\u0131 ileri s\u00fcren Tolunay, T\u00fcrkiye Esnaf ve Sanatkarlar\u0131 Konfederasyonu ile T\u00fcrkiye Odalar ve Borsalar Birli\u011fine ba\u011fl\u0131 3 milyon k\u00fc\u00e7\u00fck i\u015fletmenin oldu\u011funu hat\u0131rlatarak \u015f\u00f6yle konu\u015ftu: \u201cBu i\u015fletmelerin \u015fartlar\u0131 d\u00fczeltilirse ve bu i\u015fletmeler de bir i\u015f\u00e7i ald\u0131\u011f\u0131nda 3 milyon i\u015fsize i\u015f bulunmu\u015f demektir. Sadece al\u0131\u015fveri\u015f merkezlerine odaklan\u0131rsak kent merkezinde sosyal canl\u0131l\u0131\u011f\u0131n da bitebilece\u011fini unutmamam\u0131z gerekiyor. Sosyal ve ekonomik hayat\u0131 olmayan bir kent merkezi d\u00fc\u015f\u00fcn\u00fclebilir mi, bilemiyorum. Bence ikisini de denklemek gerekiyor ve ikisinin de ya\u015famas\u0131 laz\u0131m.\u201d Koton Ma\u011fazac\u0131l\u0131k Tekstil lojistik direkt\u00f6r\u00fc Cengiz\u00a0 G\u00d6Z\u00dcKARA ise Al\u0131\u015fveri\u015f Merkezlerinde Lojistik Kavram\u0131 ve \u00d6nemi konulu bir konu\u015fma yapt\u0131.<\/p>\n

Toplant\u0131n\u0131n \u00f6\u011fleden sonra ba\u015flayan ikinci oturumunda ise Praktiker\u00a0 \u0130nsan Kaynaklar\u0131 Ve E\u011fitim M\u00fcd\u00fcr\u00fc \u00d6zlem\u00a0 K\u00d6KER Ma\u011fazac\u0131l\u0131kta \u0130nsan Kaynaklar\u0131n\u0131n E\u011fitimi ve \u0130\u015f\u2019e Adaptasyonlar\u0131 konulu bir konu\u015fma yapt\u0131.\u00a0 E\u011fitmen, Yazar, Sekt\u00f6r Ara\u015ft\u0131rmac\u0131s\u0131 Melih\u00a0\u00a0 ARAT\u00a0 ise B\u00fcy\u00fck \u00d6l\u00e7ekli Ve Organize Perakendecilikte \u0130novasyonel Gelecek Senaryolar\u0131 konulu bir konu\u015fma ger\u00e7ekle\u015ftirdi. Daha sonra sz\u00f6 alan Yenibiri\u015f.Com\u00a0 Genel M\u00fcd\u00fcr\u00fc Deniz\u00a0 Ceylan\u00a0 KILI\u00c7LIO\u011eLU\u00a0 ise Perakendecilik Pop\u00fcler Bir Meslek Olabilecek mi konulu konu\u015fmas\u0131nda perakendecili\u011fin halan faja geni\u015f bir istihdam a\u00e7\u0131\u011f\u0131n\u0131n bulundu\u011funu dile getirerek bu alanda gelecekte olas\u0131 talepler konusunda bilgiler verdi. Toplant\u0131da son olarak Alanya Sanayici Ve \u0130\u015fadamlar\u0131 Derne\u011fi Ba\u015fkan yard\u0131mc\u0131s\u0131 Ak\u0131n TABAKLAR s\u00f6z alarak\u00a0 Alanya Ma\u011fazac\u0131l\u0131k ve Perakendecilik Sekt\u00f6r\u00fcn\u00fcn Geli\u015fimi ve Genel Yap\u0131s\u0131 konulu bir sunum ger\u00e7ekle\u015ftirdi.
Panel saat 17.00 de sona erdi. Panel sonunda t\u00fcm panelistlere birer te\u015fekk\u00fcr belgesi ve Alanya hat\u0131ras\u0131 g\u00fcm\u00fc\u015f para hediye edine Oda Ba\u015fkan\u0131 kerim TA\u00c7, paneldeki sunumlar\u0131n kendileri i\u00e7in son derece yararl\u0131 oldu\u011funu belirterek, amac\u0131m\u0131z Alanya ya ve k\u00fc\u00e7\u00fck i\u015fletmelere sekt\u00f6r\u00fcn yap\u0131s\u0131 ve gelece\u011fini anlatarak onlar\u0131n bu gelece\u011fe haz\u0131rlanmalar\u0131 hususunda yard\u0131mc\u0131 olmak oldu\u011funu vurgulayarak bu a\u00e7\u0131dan panelin son derece yaral\u0131 oldu\u011funu s\u00f6yledi. Ta\u00e7, panel konu\u015fmalar\u0131n\u0131n \u00f6n\u00fcm\u00fczdeki g\u00fcnlerde kitap\u00e7\u0131k olarak t\u00fcm \u00fcyelerin ilginse sunulaca\u011f\u0131n\u0131 iletti. <\/p>\n

Not: Panel konu\u015fmalar\u0131 ve sunular\u0131 k\u0131sa bir s\u00fcre sonra internet sayfam\u0131zda yay\u0131nlanacakt\u0131r.<\/p>\n","protected":false},"excerpt":{"rendered":"

B\u00dcY\u00dcK VE Z\u0130NC\u0130R MA\u011eAZALARIN KENT YA\u015eAMINA ETK\u0130LER\u0130 PANEL\u0130 GER\u00c7EKLE\u015eT\u0130R\u0130LD\u0130 Sekt\u00f6r\u00fcn deneyimli isimlerinin konu\u015fmac\u0131 olarak kat\u0131ld\u0131\u011f\u0131 panelde,\u00a0organize perakendecili\u011fin d\u00fcnya da \u00fclkemizdeki geli\u015fi\u015fimi ile sekt\u00f6r\u00fcn gelece\u011fine ili\u015fkin senaryolar\u00a0tart\u0131\u015f\u0131ld\u0131.<\/p>\n","protected":false},"author":1,"featured_media":3136,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"gallery","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3135","post","type-post","status-publish","format-gallery","has-post-thumbnail","hentry","category-genel","post_format-post-format-gallery"],"_links":{"self":[{"href":"https:\/\/www.altso.org.tr\/en\/wp-json\/wp\/v2\/posts\/3135","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.altso.org.tr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.altso.org.tr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.altso.org.tr\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.altso.org.tr\/en\/wp-json\/wp\/v2\/comments?post=3135"}],"version-history":[{"count":0,"href":"https:\/\/www.altso.org.tr\/en\/wp-json\/wp\/v2\/posts\/3135\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.altso.org.tr\/en\/wp-json\/wp\/v2\/media\/3136"}],"wp:attachment":[{"href":"https:\/\/www.altso.org.tr\/en\/wp-json\/wp\/v2\/media?parent=3135"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.altso.org.tr\/en\/wp-json\/wp\/v2\/categories?post=3135"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.altso.org.tr\/en\/wp-json\/wp\/v2\/tags?post=3135"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}