{"id":3676,"date":"2010-07-14T15:19:06","date_gmt":"2010-07-14T12:19:06","guid":{"rendered":"http:\/\/www.altso.org.tr\/genel\/tanitima-onem-veren-firmalara-internet-firsatlari\/"},"modified":"2010-07-14T15:19:06","modified_gmt":"2010-07-14T12:19:06","slug":"tanitima-onem-veren-firmalara-internet-firsatlari","status":"publish","type":"post","link":"https:\/\/www.altso.org.tr\/en\/genel\/tanitima-onem-veren-firmalara-internet-firsatlari\/","title":{"rendered":"TANITIMA \u00d6NEM VEREN F\u0130RMALARA \u0130NTERNET FIRSATLARI"},"content":{"rendered":"<p><strong>F\u0130RMALARA \u0130NTERNET REKLAMCILI\u011eI ANLATILDI<\/strong>       G\u00fcn\u00fcm\u00fcz\u00fcn \u00f6nemli tan\u0131t\u0131m ve reklam pazarlama y\u00f6ntemlerinden biri olan \u201c<strong>Google \u0130nternet Reklamc\u0131l\u0131\u011f\u0131<\/strong>\u201d konusunda Odam\u0131z ve Ant E\u011fitim Dan\u0131\u015fmanl\u0131k firmas\u0131 i\u015fbirli\u011finde bir e\u011fitim\u00a0 program\u0131 d\u00fczenlendi.\u00a0<\/p>\n<div class=\"clearfix\"><\/div>\n<div class=\"spacer\"><\/div>\n<p>  14 Temmuz 2010 \u00c7ar\u015famba g\u00fcn\u00fc d\u00fczenlenen e\u011fitime konu\u015fmac\u0131 olarak Ant E\u011fitim Google Adwords Sertifikal\u0131 E\u011fitmeni Erol Orhan kat\u0131ld\u0131. Orhan e\u011fitimde \u00f6zetle KOB\u0130\u2019lerin hem i\u00e7 hem de d\u0131\u015f piyasa ko\u015fullar\u0131nda yeni m\u00fc\u015fteriler yeni pazarlar kazanmalar\u0131n\u0131 sa\u011flamak i\u00e7in \u0130nternet Reklamc\u0131l\u0131\u011f\u0131 konusunda bilgiler verdi.     Orhan, \u0130nternet Reklamc\u0131l\u0131\u011f\u0131 e\u011fitimleri sayesinde \u00fcr\u00fcnlerin, hizmetin sat\u0131\u015f ve pazarlanmas\u0131 konusunda avantajl\u0131 imkanlar\u00a0 yarat\u0131ld\u0131\u011f\u0131n\u0131 s\u00f6yledi.       E\u011fitim s\u0131ras\u0131nda beraberlerinde diz\u00fcst\u00fc bilgisayar getiren her kat\u0131l\u0131mc\u0131ya e\u011fitim esnas\u0131nda \u00fccretsiz 100 TL. de\u011ferinde bir promosyon kodu verildi. Bu kod ile \u00fccret \u00f6demeden Google Adwords \u0130nternet Reklamc\u0131l\u0131\u011f\u0131 hesap a\u00e7malar\u0131 sa\u011flanan kat\u0131l\u0131mc\u0131lara uygulamal\u0131 e\u011fitim imkan\u0131 da sunuldu.            <br \/>  \u0130nternet ve Googlee reklamc\u0131l\u0131\u011f\u0131n\u0131n \u00fclkemizde bat\u0131l\u0131 \u00fclkelere oranla \u00e7ok fazla geli\u015femedi\u011fine dikkat \u00e7eken e\u011fitimci Erol Orhan, \u00f6zellikle yeni a\u00e7\u0131lan ve yurt d\u0131\u015f\u0131na sesini duyurmak isteyen firmalar\u0131n bu konuda kendilerini geli\u015ftirmesi gerekti\u011fini vurgulad\u0131.     Kat\u0131l\u0131mc\u0131lara Google Adwords\u00a0 \u0130nternet Reklamc\u0131l\u0131\u011f\u0131 konusunda bilgiler veren ve sistemin nas\u0131l i\u015fledi\u011fini anlatan Orhan: \u201cGoogle AdWords, Google&#8217;\u0131n ana gelir kayna\u011f\u0131 olan reklam teknolojisidir. AdWords ile Google arama sonu\u00e7lar\u0131 sayfalar\u0131nda ve Google i\u00e7erik a\u011f\u0131nda t\u0131klama-ba\u015f\u0131-maliyet (CPC) ile reklam sat\u0131n al\u0131nabilir. Arama sonu\u00e7lar\u0131nda yaln\u0131zca metin reklamlar g\u00f6sterilir. Bu reklamlar en fazla 25 karakterlik bir ba\u015fl\u0131ktan ve 35&#8217;er karakterlik iki a\u00e7\u0131klama sat\u0131r\u0131ndan olu\u015fabilir. \u0130\u00e7erik a\u011f\u0131nda ise hem metin reklamlar, hem de resimli reklamlar yay\u0131nlan\u0131r. Resimli reklamlar\u0131n (banner) boyutlar\u0131 IAB taraf\u0131ndan belirtilmi\u015f olan 8 standart ebatt\u0131r\u201d dedi.       Orhan son olarak; &#8221; T\u00fcrkiye genelinde seminerler veriyoruz. Bilindi\u011fi gibi internet ticari anlamda b\u00fcy\u00fck potansiyel. Bu potansiyelden firmalar\u0131n daha \u00e7ok yararlanmas\u0131n\u0131\u00a0 arzu ediyoruz\u201d dedi.       E\u011fitim sonunda kursiyerlere \u201cKat\u0131l\u0131m Belgesi\u201d verildi\u011fi a\u00e7\u0131kland\u0131.              \u00a0      \u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>F\u0130RMALARA \u0130NTERNET REKLAMCILI\u011eI ANLATILDI G\u00fcn\u00fcm\u00fcz\u00fcn \u00f6nemli tan\u0131t\u0131m ve reklam pazarlama y\u00f6ntemlerinden biri olan \u201cGoogle \u0130nternet Reklamc\u0131l\u0131\u011f\u0131\u201d konusunda Odam\u0131z ve Ant E\u011fitim Dan\u0131\u015fmanl\u0131k firmas\u0131 i\u015fbirli\u011finde bir e\u011fitim\u00a0 program\u0131 d\u00fczenlendi.\u00a0<\/p>\n","protected":false},"author":1,"featured_media":3681,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"gallery","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3676","post","type-post","status-publish","format-gallery","has-post-thumbnail","hentry","category-genel","post_format-post-format-gallery"],"_links":{"self":[{"href":"https:\/\/www.altso.org.tr\/en\/wp-json\/wp\/v2\/posts\/3676","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.altso.org.tr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.altso.org.tr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.altso.org.tr\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.altso.org.tr\/en\/wp-json\/wp\/v2\/comments?post=3676"}],"version-history":[{"count":0,"href":"https:\/\/www.altso.org.tr\/en\/wp-json\/wp\/v2\/posts\/3676\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.altso.org.tr\/en\/wp-json\/wp\/v2\/media\/3681"}],"wp:attachment":[{"href":"https:\/\/www.altso.org.tr\/en\/wp-json\/wp\/v2\/media?parent=3676"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.altso.org.tr\/en\/wp-json\/wp\/v2\/categories?post=3676"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.altso.org.tr\/en\/wp-json\/wp\/v2\/tags?post=3676"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}