{"id":3734,"date":"2010-10-02T12:10:56","date_gmt":"2010-10-02T09:10:56","guid":{"rendered":"http:\/\/www.altso.org.tr\/genel\/odamiz-kisisel-egitim-seminerleri-basladi\/"},"modified":"2010-10-02T12:10:56","modified_gmt":"2010-10-02T09:10:56","slug":"odamiz-kisisel-egitim-seminerleri-basladi","status":"publish","type":"post","link":"https:\/\/www.altso.org.tr\/en\/genel\/odamiz-kisisel-egitim-seminerleri-basladi\/","title":{"rendered":"ODAMIZ K\u0130\u015e\u0130SEL E\u011e\u0130T\u0130M SEM\u0130NERLER\u0130 BA\u015eLADI"},"content":{"rendered":"<p><strong>ODAMIZDAN HALKLA \u0130L\u0130\u015eK\u0130LER SEM\u0130NER\u0130<\/strong>       Odam\u0131z\u0131n\u00a02010 d\u00f6nemi ki\u015fisel e\u011fitim seminerleri \u201c<strong>Halkla \u0130li\u015fkiler<\/strong>\u201d konulu \u00e7al\u0131\u015fma ile ba\u015flad\u0131. 02 Ekim 2010 Cumartesi g\u00fcn\u00fc ger\u00e7ekle\u015fen seminere e\u011fitimci olarak Uzman Mehmet Ak kat\u0131ld\u0131. E\u011fitime ilgi b\u00fcy\u00fckt\u00fc.<\/p>\n<div class=\"clearfix\"><\/div>\n<div class=\"spacer\"><\/div>\n<p>  B\u00fcy\u00fck ilgi g\u00f6ren seminer ALTSO Meclis Salonu\u2019nda ger\u00e7ekle\u015ftirildi. Halkla \u0130li\u015fkilerin meslek hayat\u0131nda \u00f6neminin yeni yeni anla\u015f\u0131ld\u0131\u011f\u0131na dikkat \u00e7eken Uzman E\u011fitimci Mehmet Ak, g\u00fcn\u00fcm\u00fczde b\u00fcy\u00fck firmalar\u0131n art\u0131k bu konuda uzmanla\u015fm\u0131\u015f personel istihdam etti\u011fini hat\u0131rlatt\u0131.     Ak, K\u00fc\u00e7\u00fck ve orta i\u015fletmelerde ise sahip ve \u00e7al\u0131\u015fanlar\u0131n her birinin halkla ili\u015fkiler konusunda bilgi sahibi olmas\u0131 gerekti\u011fini \u00f6nemle vurgulad\u0131. \u00d6zellikle\u00a0 kurum politikas\u0131 ve davran\u0131\u015f konular\u0131nda firmalar\u0131n tutarl\u0131 sat\u0131\u015f politikalar\u0131 izlemeleri gerekti\u011fini s\u00f6yleyen Ak, \u201c<strong>Dengesiz politikalar, farkl\u0131 y\u00f6ntemler zaman i\u00e7inde kuruma zarar verir<\/strong>\u201d dedi.       Markala\u015fman\u0131n \u00f6nemine de dikkat \u00e7eken Ak, bir firman\u0131n ilk g\u00f6r\u00fc\u015fte kendisini ifade edebilece\u011fi bir logosunun olmas\u0131 ve kendine has y\u00f6ntemler geli\u015ftirmesi gerekti\u011fini de ifade ederek kurumsal kimlik konular\u0131nda da \u00e7arp\u0131c\u0131 mesajlar verdi.       Firmalarda PR \u00e7al\u0131\u015fmalar\u0131n\u0131n da g\u00fcn\u00fcm\u00fczde b\u00fcy\u00fck \u00f6nemi oldu\u011funa i\u015faret eden Ak, \u201c<strong>Halkla \u0130li\u015fkiler, kurumun ama\u00e7lar\u0131 do\u011frultusunda kendisi i\u00e7in geli\u015ftirdi\u011fi tan\u0131m\u0131n kamuoyu taraf\u0131ndan ayn\u0131 bi\u00e7imde alg\u0131lanmas\u0131n\u0131 sa\u011flayacak faaliyetler b\u00fct\u00fcn\u00fcd\u00fcr<\/strong>\u201d dedi.       Uzman Ak son olarak, \u201cPR i\u00e7in \u0130nceleme, Planlama, Uygulama ve De\u011ferlendirme, Planlamada &#8220;10 Basamak&#8221; kural\u0131, PR \u00e7e\u015fitleri, Kurumsal PR, MPR (Marketing PR) \/ MPR Enstrumanlar\u0131, Halkla \u0130li\u015fkiler ve Reklam, PR ve \u0130nsan Kaynaklar\u0131 Y\u00f6netimi, PR ve Personel Motivasyonu, Kurum K\u00fclt\u00fcr\u00fc, \u015eirketlere Sayg\u0131nl\u0131k Kazand\u0131rmak, \u015eirket \u0130\u00e7i; \u00c7al\u0131\u015fanlar Aras\u0131 \u0130leti\u015fim, M\u00fc\u015fterilerle ileti\u015fim, PR ve Bas\u0131nla \u0130li\u015fkiler, Bas\u0131nla \u0130li\u015fkiler&#8217; de P\u00fcf Noktalar\u0131, Bas\u0131n Kitleri, Kriz PR&#8217;\u0131 \/ Kriz \u00d6ncesi Planlama, Kriz PR&#8217;\u0131 \/ Kriz s\u0131ras\u0131nda Bas\u0131nla \u0130li\u015fkiler, p\u00fcf noktalar\u0131, Kriz y\u00f6netiminde dikkat edilecek noktalar, PR M\u00fcd\u00fcr\u00fc ve g\u00f6revleri, \u00d6rnek \u00e7al\u0131\u015fmalar, PR organizasyonlar\u0131 nas\u0131l de\u011ferlendirilir?\u201d konular\u0131nda da kat\u0131l\u0131mc\u0131lara bilgi verdi.       \u00d6te yandan ALTSO\u2019nun Ki\u015fisel E\u011fitim Programlar\u0131na 09 Ekim 2010 Cumartesi g\u00fcn\u00fc; \u201c<strong>Diksiyon-Toplulu\u011fa Hitabet-Etkili Konu\u015fma<\/strong>\u201d e\u011fitimi ile devam edilece\u011fi a\u00e7\u0131kland\u0131.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>ODAMIZDAN HALKLA \u0130L\u0130\u015eK\u0130LER SEM\u0130NER\u0130 Odam\u0131z\u0131n\u00a02010 d\u00f6nemi ki\u015fisel e\u011fitim seminerleri \u201cHalkla \u0130li\u015fkiler\u201d konulu \u00e7al\u0131\u015fma ile ba\u015flad\u0131. 02 Ekim 2010 Cumartesi g\u00fcn\u00fc ger\u00e7ekle\u015fen seminere e\u011fitimci olarak Uzman Mehmet Ak kat\u0131ld\u0131. E\u011fitime ilgi b\u00fcy\u00fckt\u00fc.<\/p>\n","protected":false},"author":1,"featured_media":3739,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"gallery","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3734","post","type-post","status-publish","format-gallery","has-post-thumbnail","hentry","category-genel","post_format-post-format-gallery"],"_links":{"self":[{"href":"https:\/\/www.altso.org.tr\/en\/wp-json\/wp\/v2\/posts\/3734","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.altso.org.tr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.altso.org.tr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.altso.org.tr\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.altso.org.tr\/en\/wp-json\/wp\/v2\/comments?post=3734"}],"version-history":[{"count":0,"href":"https:\/\/www.altso.org.tr\/en\/wp-json\/wp\/v2\/posts\/3734\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.altso.org.tr\/en\/wp-json\/wp\/v2\/media\/3739"}],"wp:attachment":[{"href":"https:\/\/www.altso.org.tr\/en\/wp-json\/wp\/v2\/media?parent=3734"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.altso.org.tr\/en\/wp-json\/wp\/v2\/categories?post=3734"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.altso.org.tr\/en\/wp-json\/wp\/v2\/tags?post=3734"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}