{"id":4034,"date":"2011-03-11T17:50:14","date_gmt":"2011-03-11T15:50:14","guid":{"rendered":"http:\/\/www.altso.org.tr\/genel\/akademisyenler-turizm-arastirmalarini-sundu\/"},"modified":"2011-03-11T17:50:14","modified_gmt":"2011-03-11T15:50:14","slug":"akademisyenler-turizm-arastirmalarini-sundu","status":"publish","type":"post","link":"https:\/\/www.altso.org.tr\/en\/genel\/akademisyenler-turizm-arastirmalarini-sundu\/","title":{"rendered":"AKADEM\u0130SYENLER TUR\u0130ZM ARA\u015eTIRMALARINI SUNDU"},"content":{"rendered":"<p><strong>ALTSO MYO\u2019DAN 4 TUR\u0130ZM ARA\u015eTIRMASI<br \/>  <\/strong>\u00a0\u00a0\u00a0\u00a0 <br \/>  Akdeniz \u00dcniversitesi ALTSO Meslek Y\u00fcksek Okulu \u00d6\u011fretim \u00dcyeleri taraf\u0131ndan \u201cAlanya Turizmi \u00dczerine Yap\u0131lan Ara\u015ft\u0131rmalar ve Sonu\u00e7lar\u0131n\u0131n Kamuoyu ile Payla\u015f\u0131m\u0131\u201d konulu bilgilendirme toplant\u0131s\u0131 11 Mart 2011 Cuma g\u00fcn\u00fc saat 14:00\u2019de ALTSO Konferans Salonu\u2019nda yap\u0131ld\u0131<\/p>\n<div class=\"clearfix\"><\/div>\n<div class=\"spacer\"><\/div>\n<p>  Toplant\u0131da Alanya Turizmi ile ilgili \u00f6\u011fretim \u00fcyeleri taraf\u0131ndan bu g\u00fcne kadar yap\u0131lan 4 ara\u015ft\u0131rman\u0131n sonu\u00e7lar\u0131 kamuoyu ile payla\u015f\u0131ld\u0131.     Konular\u0131 ve sonu\u00e7lar\u0131 itibar\u0131 ile b\u00f6lgemiz i\u015fletmecilerini yak\u0131ndan ilgilendiren toplant\u0131da ele al\u0131nan 4 konu ba\u015fl\u0131klar\u0131 aras\u0131nda; \u201cAlanya\u2019ya Gelen Yabanc\u0131 Turistlerin T\u00fcrk Hamamlar\u0131na \u0130li\u015fkin Memnuniyet Alg\u0131lamalar\u0131\u201d konusunda Do\u00e7.Dr. Hulusi Do\u011fan; \u201cAlanya\u2019ya Gelen Turistlerin Al\u0131\u015fveri\u015f Deneyimleri ve Memnuniyetlerine Y\u00f6nelik Ara\u015ft\u0131rma\u201d konusunda Ara\u015f.G\u00f6r.Engin \u00dcng\u00fcren;\u00a0 \u201c Alanya Halk\u0131n\u0131n Turizme Bak\u0131\u015f A\u00e7\u0131s\u0131na Y\u00f6nelik Ara\u015ft\u0131rma\u201d konusunda yine Do\u00e7.Dr. Hulusi Do\u011fan ve \u201cAlanya Kalesi Ziyaret\u00e7i Y\u00f6netimine \u0130li\u015fkin Kale Sakinleri ile Yabanc\u0131 Turistlerin Alg\u0131lama ve De\u011ferlendirmeleri\u201d konusunda da Dr.Sevcan Y\u0131ld\u0131z sunum yapt\u0131.       <strong>T\u00dcRK HAMAMLARI TUR\u0130ZM EKONOM\u0130SNDE ETK\u0130N ROL \u00dcSTLEN\u0130YOR<br \/>  <\/strong>ALTSO MYO M\u00fcd\u00fcr\u00fc Do\u00e7. Dr. Hulusi Do\u011fan, Alanya\u2019ya Gelen Yabanc\u0131 Turistlerin T\u00fcrk Hamamlar\u0131na \u0130li\u015fkin Memnuniyet Alg\u0131lamalar\u0131\u201d konusundaki ara\u015ft\u0131rmalar\u0131n\u0131 payla\u015ft\u0131. Do\u011fan, milliyet, ya\u015f guruplar\u0131 ve e\u011fitim d\u00fczeyine g\u00f6re turistler \u00fczerinde yapt\u0131\u011f\u0131 ara\u015ft\u0131rmalarda \u00e7ok dikkat \u00e7ekici sonu\u00e7lara ula\u015ft\u0131klar\u0131n\u0131 s\u00f6yledi. Do\u011fan, turistlerin genel olarak T\u00fcrk Hamamlar\u0131ndan memnun olduklar\u0131 sonu\u00e7lar\u0131na ula\u015ft\u0131klar\u0131n\u0131 s\u00f6ylerken, baz\u0131 eksiklikler ve \u00f6nerilerinin oldu\u011funu s\u00f6yledi.              Ara\u015ft\u0131rma sonu\u00e7lar\u0131n\u0131n T\u00fcrk Hamamlar\u0131n\u0131n genel olarak ayr\u0131cal\u0131kl\u0131, markala\u015fm\u0131\u015f ve \u00f6zg\u00fcn oldu\u011fu ger\u00e7e\u011fini ortaya koydu\u011funu s\u00f6yleyen Do\u011fan, buna kar\u015f\u0131n hijyen, personel yetersizlikleri, yabanc\u0131 dil konusundaki ileti\u015fimsizlikler gibi eksikliklerinin de oldu\u011funu s\u00f6yledi. <br \/>  T\u00fcrk Hamamlar\u0131nda masaj\u0131n kaliteye etkisinin \u00e7ok fazla oldu\u011funa da i\u015faret eden Do\u00e7 Dr Hulusi Do\u011fan, \u201cMasaj \u00e7ok b\u00fcy\u00fck ilgi g\u00f6r\u00fcyor. Alan\u0131nda uzmanla\u015fm\u0131\u015f personellerin nezaket kurallar\u0131 \u00e7er\u00e7evesinde hareket etmesiyle T\u00fcrk hamamc\u0131l\u0131k sekt\u00f6r\u00fc de\u011fer kazan\u0131yor\u201d dedi.       T\u00fcrk Hamamlar\u0131nda geleneksel motifli i\u015flemeler, geleneksel k\u0131yafetlerin kullan\u0131lmas\u0131 ve geleneksel ezgileri bar\u0131nd\u0131ran T\u00fcrk m\u00fczi\u011finin \u00e7al\u0131nmas\u0131yla daha mistik ve fark yaratacak T\u00fcrk hamamlar\u0131n\u0131n yayg\u0131nla\u015fmas\u0131n\u0131n da bu manada b\u00fcy\u00fck \u00f6nem ta\u015f\u0131d\u0131\u011f\u0131n\u0131 s\u00f6yleyen Do\u011fan, bir\u00e7ok millet \u00fczerinde yapt\u0131klar\u0131 ara\u015ft\u0131rmada memnuniyet derecesinin y\u00fcksek oldu\u011funu ama \u0130ngilizlerin memnuniyet derecelerinin d\u00fc\u015f\u00fck oldu\u011funu dile getirdi.       \u0130ngilizlerin bu g\u00f6r\u00fc\u015flerini; \u201cNas\u0131lsa bu \u0130ngilizler hi\u00e7bir \u015feyden memnun olmaz\u201d d\u00fc\u015f\u00fcncesiyle ge\u00e7i\u015ftirmenin yanl\u0131\u015f bir d\u00fc\u015f\u00fcnce oldu\u011funu ve onlar\u0131 da memnun edecek d\u00fczenlemelerin yap\u0131lmas\u0131 gerekti\u011fini s\u00f6yledi.       T\u00fcrk hamamlar\u0131nda genelde ya\u015fl\u0131lar\u0131n memnuniyetinin daha y\u00fcksek oldu\u011funu belirten Do\u011fan, e\u011fitim d\u00fczeyi artt\u0131k\u00e7a memnuniyetin azalmas\u0131n\u0131n ise derinlemesine ara\u015ft\u0131r\u0131lmas\u0131 gereken bir mesele oldu\u011funu s\u00f6yledi. Do\u011fan; \u201cE\u011fitim d\u00fczeyi artt\u0131k\u00e7a hizmet kalitesi, g\u00f6revli personelin dil sorunu ve hijyenin eksikli\u011fi daha \u00e7ok dikkat \u00e7ekiyor\u201d dedi.       <strong>TUR\u0130ST EN \u00c7OK PARAYI GEZME VE E\u011eLENCEYE HARCIYOR<br \/>  <\/strong>\u201cAlanya\u2019ya Gelen Turistlerin Al\u0131\u015fveri\u015f Deneyimleri ve Memnuniyetlerine Y\u00f6nelik Ara\u015ft\u0131rma\u201d konusunda Ara\u015ft\u0131rma G\u00f6revlisi Engin \u00dcng\u00fcren de birbirinden \u00f6nemli analizlerde bulundu. Turistlerin il\u00e7emizde al\u0131\u015fveri\u015f yaparken elde etti\u011fi deneyimler ve memnuniyetler ile ilgili \u00e7e\u015fitli milletlerden 1898 turist il g\u00f6r\u00fc\u015ft\u00fcklerini ve bu g\u00f6r\u00fc\u015fmelerden elde ettikleri bilgileri derledi\u011fini s\u00f6yledi.              \u00dcng\u00fcren, turistlerin memnuniyetinden \u00f6nce esnaf\u0131n Alanya\u2019ya gelen turistler hakk\u0131ndaki d\u00fc\u015f\u00fcncelerini ara\u015ft\u0131rd\u0131\u011f\u0131n\u0131 s\u00f6yledi. ALTSO MYO Ara\u015ft\u0131rma G\u00f6revlisi, elde ettikleri sonu\u00e7lara g\u00f6re genel olarak esnaflar\u0131n turistlerden memnun olmad\u0131\u011f\u0131n\u0131 belirlediklerini s\u00f6yledi. Alanya\u2019ya gelen turistlerin genel olarak 18-29 ve 30-41 ya\u015f guruplar\u0131ndan olu\u015ftu\u011funu ve en \u00e7ok gezi, e\u011flence i\u00e7in para harcad\u0131klar\u0131n\u0131, tekstil ve hediyelik e\u015fya sat\u0131\u015flar\u0131n\u0131n \u00f6nemli yeri oldu\u011funu s\u00f6yleyen \u00dcng\u00fcren, \u201cAlanya\u2019n\u0131n her \u015feyden \u00f6nce sahibi oldu\u011fu de\u011ferleri ve kazan\u0131lm\u0131\u015f de\u011ferlerini saptamak gerekir. Esnaf\u0131n memnuniyetsizli\u011fi bir yana Alanya\u2019da sahip olunan de\u011ferler do\u011fa, deniz, kum ve g\u00fcne\u015f. Ama kazan\u0131lm\u0131\u015f de\u011ferler konusunda Paris\u2019in Eiffel Kulesi benzeri bir de\u011fer eksikli\u011fi var. Bu manada turistleri ucuz, paras\u0131z diye ay\u0131rt etmek do\u011fru de\u011fil\u201d dedi.       Alanya\u2019ya gelen turistler aras\u0131nda yapt\u0131klar\u0131 ankette 750 Euro ayl\u0131k geliri olanlar\u0131n y\u00fczde 27; 751 \u2013 1500 Euro aras\u0131 ayl\u0131k gelire sahip olanlar\u0131n y\u00fczde 31 oldu\u011funu s\u00f6yleyen \u00dcng\u00fcren, al\u0131\u015fveri\u015f yapmadan il\u00e7emizden ayr\u0131lan turistin yok denecek kadar az oldu\u011funu s\u00f6yledi. Y\u00fczde 34\u2019\u00fc Alman, y\u00fczde 18\u2019i Rus ve geri kalan\u0131 T\u00fcrk ve di\u011fer milletlerden olan turistlerin y\u00fczde 3\u2019\u00fcn\u00fcn 1 \u2013 50 Euro aras\u0131, 50 Euro\u2019dan fazla para harcayarak al\u0131\u015fveri\u015f yapanlar\u0131n y\u00fczde 30,6 oldu\u011funa dikkat \u00e7eken \u00dcng\u00fcren; \u201cTurist bir \u015fekilde al\u0131\u015fveri\u015f yaparak para harc\u0131yor. Memnuniyet derecesi y\u00fckselirse daha fazla da harc\u0131yor. Ayr\u0131ca Turistlerin y\u00fczde 59\u2019unun al\u0131\u015fveri\u015f i\u00e7in Y\u00f6resel pazarlar\u0131, y\u00fczde 44\u2019\u00fcn\u00fcn Y\u00f6re Esnaf\u0131n\u0131 ve Y\u00fczde 42\u2019sinin de AVM\u2019leri tercih etti\u011fini g\u00f6rd\u00fck\u201d dedi.              Alanya\u2019n\u0131n en b\u00fcy\u00fck art\u0131s\u0131n\u0131n birden fazla gelen turist oran\u0131 oldu\u011funu da s\u00f6zlerine ekleyen \u00dcng\u00fcren; \u201cAlanya\u2019ya ilk kez gelen turistler y\u00fczde 46 iken birden fazla gelenlerin oran\u0131 y\u00fczde 54\u2026 Bu da turistlerin genel olarak Alanya\u2019dan memnun ayr\u0131ld\u0131klar\u0131n\u0131 g\u00f6sterir. Ayr\u0131ca gelen turistleri il\u00e7emize gelmeleri y\u00f6n\u00fcnde en fazla acentelerin y\u00f6nlendirmesi ve daha sonra da arkada\u015f \u00f6nerisi ve internetin etkiledi\u011fi ger\u00e7e\u011fine ula\u015ft\u0131k. \u00d6zellikle arkada\u015f tavsiyesi ile gelenlerin durumu ele al\u0131nd\u0131\u011f\u0131nda il\u00e7emize gelen her turiste birer turizm el\u00e7isi g\u00f6z\u00fcyle bakmam\u0131z gerekti\u011fini anlayabiliyoruz. Ayr\u0131ca internetin de \u00f6nemi ortada. T\u00fcm firmalar\u0131n iyi bir tan\u0131t\u0131m i\u00e7in internet sitelerini daha etkin kullanmalar\u0131 gerekiyor\u201d dedi.       <strong>\u00d6REN YERLER\u0130 DAHA \u0130Y\u0130 TANITILMALI<br \/>  <\/strong>\u201cAlanya Kalesi Ziyaret\u00e7i Y\u00f6netimine \u0130li\u015fkin Kale Sakinleri ile Yabanc\u0131 Turistlerin Alg\u0131lama ve De\u011ferlendirmeleri\u201d konusunda da Dr.Sevcan Y\u0131ld\u0131z bir sunum ger\u00e7ekle\u015ftirdi. Dr Y\u0131ld\u0131z, \u00d6ren yerlerini ziyaret eden turist profili, bu turist guruplar\u0131n\u0131n hangi \u00f6ren yerlerini ne \u015fekilde ziyaret etti\u011fi konular\u0131nda bilgi verdi.            <br \/>  \u0130l\u00e7emizdeki \u00f6ren yerlerinden en \u00e7ok ziyaret edileninin Alanya Kalesi oldu\u011funu belirten Y\u0131ld\u0131z, di\u011fer \u00f6ren yerlerinin \u00e7ok fazla tan\u0131t\u0131mda kullan\u0131lmad\u0131\u011f\u0131n\u0131 s\u00f6yledi.     Kaleye ziyaretlerde en \u00e7ok y\u00fczde 34 ile otob\u00fcslerin kullan\u0131ld\u0131\u011f\u0131n\u0131, yine kaleye ziyarette bulunanlar\u0131n y\u00fczde 11\u2019inin taksi kulland\u0131\u011f\u0131n\u0131 s\u00f6yleyen Y\u0131ld\u0131z, ba\u015fta kale olmak \u00fczere \u00f6ren yerlerinde ba\u015fl\u0131ca s\u0131k\u0131nt\u0131lar\u0131n, y\u00fczde 61 WC eksikli\u011fi, y\u00fczde 55 G\u00fcvenlik, y\u00fczde 47 Otopark, y\u00fczde 45 Bilgilendirme Eksikli\u011fi ve y\u00fczde 44 de g\u00fcr\u00fclt\u00fc oldu\u011funu s\u00f6zlerine ekledi.       <strong>ALANYA HALKI TUR\u0130ZM\u0130N SOSYO EKONOM\u0130K KATKISINA \u0130NANIYOR<br \/>  <\/strong>Toplant\u0131n\u0131n son sunumunu da yine ALTSO MYO M\u00fcd\u00fcr\u00fc Do\u00e7 Dr Hulusi Do\u011fan yapt\u0131. \u201c \u201cAlanya Halk\u0131n\u0131n Turizme Bak\u0131\u015f A\u00e7\u0131s\u0131na Y\u00f6nelik Ara\u015ft\u0131rma\u201d konu ba\u015fl\u0131\u011f\u0131nda sunum yapan Do\u011fan \u00f6zetle, Alanya Halk\u0131n\u0131n turizmi soyo k\u00fclt\u00fcrel bir tehdit olarak alg\u0131lamad\u0131\u011f\u0131n\u0131, aksine turistin varl\u0131\u011f\u0131n\u0131n yerel k\u00fclt\u00fcre olumlu etki yapt\u0131\u011f\u0131 d\u00fc\u015f\u00fcncesine sahip oldu\u011funu s\u00f6yledi.              Ev Han\u0131mlar\u0131, Serbest Meslek Mensuplar\u0131 ve Memurlar\u0131n ise turizm konusunda baz\u0131 kayg\u0131lar\u0131n\u0131n oldu\u011funa i\u015faret eden Do\u011fan, bu kayg\u0131lar\u0131n ba\u015f\u0131nda a\u015f\u0131r\u0131 alkol t\u00fcketimi ve gece hayat\u0131n\u0131n geldi\u011fine i\u015faret etti. Turizmin yabanc\u0131 dile \u00f6nemli katk\u0131s\u0131n\u0131n bulundu\u011fu \u015feklinde Alanya halk\u0131nda bir ba\u015fka olumlu d\u00fc\u015f\u00fcnce oldu\u011funu da s\u00f6zlerine ekleyen Do\u011fan, e\u011fitimin yayg\u0131nla\u015fmas\u0131yla turizme kar\u015f\u0131 her t\u00fcrl\u00fc olumsuz bak\u0131\u015f\u0131n h\u0131zla azald\u0131\u011f\u0131n\u0131 s\u00f6zlerine ekledi.       <strong>Alanya Turizmi \u00dczerine Yap\u0131lan Ara\u015ft\u0131rma Sunumlar\u0131<\/strong><\/p>\n<p>  1-\u00a0\u00a0\u00a0\u00a0\u00a0<a target=\"_self\" href=\"#\"> Alanya\u2019ya Gelen Yabanc\u0131 Turistlerin T\u00fcrk Hamamlar\u0131na \u0130li\u015fkin Memnuniyet Alg\u0131lamalar\u0131 (Do\u00e7.Dr. Hulusi DO\u011eAN) <br \/>  <\/a><br \/>  2-\u00a0\u00a0\u00a0\u00a0\u00a0 <a target=\"_self\" href=\"#\">Alanya\u2019ya Gelen Turistlerin Al\u0131\u015fveri\u015f Deneyimleri ve Memnuniyetlerine Y\u00f6nelik Ara\u015ft\u0131rma (Ara\u015f.G\u00f6r.Engin \u00dcNG\u00dcREN)<\/a> <\/p>\n<p>  3-\u00a0\u00a0\u00a0\u00a0\u00a0 <a target=\"_self\" href=\"#\">Alanya Halk\u0131n\u0131n Turizme Bak\u0131\u015f A\u00e7\u0131s\u0131na Y\u00f6nelik Ara\u015ft\u0131rma (Do\u00e7.Dr. Hulusi DO\u011eAN)<\/a> <\/p>\n<p>  4-\u00a0\u00a0\u00a0\u00a0\u00a0 <a target=\"_self\" href=\"#\">Alanya Kalesi Ziyaret\u00e7i Y\u00f6netimine \u0130li\u015fkin Kale Sakinleri ile Yabanc\u0131 Turistlerin Alg\u0131lama ve De\u011ferlendirmeleri (Dr.Sevcan YILDIZ)<br \/>  <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>ALTSO MYO\u2019DAN 4 TUR\u0130ZM ARA\u015eTIRMASI \u00a0\u00a0\u00a0\u00a0 Akdeniz \u00dcniversitesi ALTSO Meslek Y\u00fcksek Okulu \u00d6\u011fretim \u00dcyeleri taraf\u0131ndan \u201cAlanya Turizmi \u00dczerine Yap\u0131lan Ara\u015ft\u0131rmalar ve Sonu\u00e7lar\u0131n\u0131n Kamuoyu ile Payla\u015f\u0131m\u0131\u201d konulu bilgilendirme toplant\u0131s\u0131 11 Mart 2011 Cuma g\u00fcn\u00fc saat 14:00\u2019de ALTSO Konferans Salonu\u2019nda yap\u0131ld\u0131<\/p>\n","protected":false},"author":1,"featured_media":4038,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"gallery","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-4034","post","type-post","status-publish","format-gallery","has-post-thumbnail","hentry","category-genel","post_format-post-format-gallery"],"_links":{"self":[{"href":"https:\/\/www.altso.org.tr\/en\/wp-json\/wp\/v2\/posts\/4034","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.altso.org.tr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.altso.org.tr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.altso.org.tr\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.altso.org.tr\/en\/wp-json\/wp\/v2\/comments?post=4034"}],"version-history":[{"count":0,"href":"https:\/\/www.altso.org.tr\/en\/wp-json\/wp\/v2\/posts\/4034\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.altso.org.tr\/en\/wp-json\/wp\/v2\/media\/4038"}],"wp:attachment":[{"href":"https:\/\/www.altso.org.tr\/en\/wp-json\/wp\/v2\/media?parent=4034"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.altso.org.tr\/en\/wp-json\/wp\/v2\/categories?post=4034"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.altso.org.tr\/en\/wp-json\/wp\/v2\/tags?post=4034"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}