{"id":5193,"date":"2012-07-06T17:35:57","date_gmt":"2012-07-06T14:35:57","guid":{"rendered":"http:\/\/www.altso.org.tr\/genel\/digital-pazarlama-ve-sosyal-medya\/"},"modified":"2012-07-06T17:35:57","modified_gmt":"2012-07-06T14:35:57","slug":"digital-pazarlama-ve-sosyal-medya","status":"publish","type":"post","link":"https:\/\/www.altso.org.tr\/en\/genel\/digital-pazarlama-ve-sosyal-medya\/","title":{"rendered":"D\u0130G\u0130TAL PAZARLAMA VE SOSYAL MEDYA"},"content":{"rendered":"<p><strong>\u0130NTERNET EN \u0130Y\u0130 PAZARLAMA VE REKLAM ARACI<\/strong>      Yeditepe Reklam ve Organizasyon ve ALTSO i\u015fbirli\u011finde, \u201c<strong>Dijital Pazarlama ve Sosyal Medya E\u011fitimi<\/strong>\u201d d\u00fczenlendi. ALTSO Meclis Salonu\u2019nda 06 Temmuz\u00a0 2012 g\u00fcn\u00fc\u00a0ger\u00e7ekle\u015fen seminere konu\u015fmac\u0131 olarak E\u011fitmen Kaan Sebkektay kat\u0131ld\u0131.<\/p>\n<div class=\"clearfix\"><\/div>\n<div class=\"spacer\"><\/div>\n<p>    D\u00fcnyada ve T\u00fcrkiye\u2019de internet kullan\u0131m\u0131, sosyal payla\u015f\u0131m sitelerine kay\u0131tl\u0131l\u0131k durumu konusunda bilgiler vererek konu\u015fmas\u0131na ba\u015flayan E\u011fitmen Kaan Sebkektay, as\u0131l olan\u0131n internet kullan\u0131rken yararl\u0131 ve ihtiya\u00e7 duyulan hizmetlere ula\u015fabilmek oldu\u011funu s\u00f6yledi.      Sebkektay \u00f6zellikle pazarlama konusunda internet kullan\u0131m\u0131n\u0131n \u00e7ok ayr\u0131 bir yeri oldu\u011funa i\u015faret ederek, \u201cDo\u011fru ve etkin kullan\u0131m halinde internetin firmalara \u00e7ok b\u00fcy\u00fck getirileri olaca\u011f\u0131n\u0131 hat\u0131rlatt\u0131.<br \/>  \u0130nternette pazarlama y\u00f6ntemleri konusunda da \u00f6rnekler veren Sebkektay, \u00f6zg\u00fcn ve pop\u00fcler olan firmalar\u0131n pazarlamada bir ad\u0131m \u00f6nde oldu\u011funu s\u00f6yledi. G\u00fcn\u00fcm\u00fczde yine sosyal medya sayesinde herkesin \u00fcnl\u00fc oldu\u011funa vurgu yapan Sebkektay, pazarlaman\u0131n ve \u00fcr\u00fcn tan\u0131t\u0131m\u0131n\u0131n da do\u011fru kullan\u0131m halinde \u00e7ok kolayla\u015ft\u0131\u011f\u0131n\u0131 dile getirdi.      \u0130nternette arama motorlar\u0131nda \u00f6n plana \u00e7\u0131kmak i\u00e7in firmalar\u0131n yapmas\u0131 gereken \u00e7al\u0131\u015fmalara da de\u011finen Sebkektay, \u201c Google de \u00f6n plana \u00e7\u0131kmak i\u00e7in 150 farkl\u0131 y\u00f6ntem sayabiliriz. Ama bir \u00f6rnek verecek olursak,\u00f6zg\u00fcn ve do\u011fru anahtar kelimeleri kullanmak\u201d diyebiliriz.            Ba\u015far\u0131l\u0131 reklam olu\u015fturma konusuna da de\u011finen Sebkektay, yine do\u011fru anahtar kelime se\u00e7imi, maliyet hesaplama, hedef kitleyi do\u011fru se\u00e7menin internet reklam\u0131nda \u00e7ok olumlu etkileri oldu\u011funu s\u00f6yledi. Sebkektay ayr\u0131ca, 10 bin tane el ilan\u0131 da\u011f\u0131tan bir firman\u0131n hedef kitle i\u00e7inde y\u00fczde ka\u00e7\u0131na eri\u015febildi\u011fi konusunda bilgi sahibi olamayaca\u011f\u0131n\u0131 ama do\u011fru reklam \u00e7al\u0131\u015fmas\u0131yla internet \u00fczerinde y\u00fczde y\u00fcz oran\u0131nda hedefe ula\u015f\u0131labilece\u011fini savundu.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0130NTERNET EN \u0130Y\u0130 PAZARLAMA VE REKLAM ARACI Yeditepe Reklam ve Organizasyon ve ALTSO i\u015fbirli\u011finde, \u201cDijital Pazarlama ve Sosyal Medya E\u011fitimi\u201d d\u00fczenlendi. ALTSO Meclis Salonu\u2019nda 06 Temmuz\u00a0 2012 g\u00fcn\u00fc\u00a0ger\u00e7ekle\u015fen seminere konu\u015fmac\u0131 olarak E\u011fitmen Kaan Sebkektay kat\u0131ld\u0131.<\/p>\n","protected":false},"author":1,"featured_media":5199,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"gallery","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-5193","post","type-post","status-publish","format-gallery","has-post-thumbnail","hentry","category-genel","post_format-post-format-gallery"],"_links":{"self":[{"href":"https:\/\/www.altso.org.tr\/en\/wp-json\/wp\/v2\/posts\/5193","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.altso.org.tr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.altso.org.tr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.altso.org.tr\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.altso.org.tr\/en\/wp-json\/wp\/v2\/comments?post=5193"}],"version-history":[{"count":0,"href":"https:\/\/www.altso.org.tr\/en\/wp-json\/wp\/v2\/posts\/5193\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.altso.org.tr\/en\/wp-json\/wp\/v2\/media\/5199"}],"wp:attachment":[{"href":"https:\/\/www.altso.org.tr\/en\/wp-json\/wp\/v2\/media?parent=5193"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.altso.org.tr\/en\/wp-json\/wp\/v2\/categories?post=5193"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.altso.org.tr\/en\/wp-json\/wp\/v2\/tags?post=5193"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}